About
I run AI marketing you can count.
I'm Chris MBS Latham 🍔*, a Vancouver-based AI marketer. I work with service businesses doing $3M or more a year that are getting enquiries, and losing revenue in the quotes, customers and reputation nobody has time to work on.
Most AI services get installed and handed over. I run the work every month, with AI doing the drafting, and report it in numbers you already watch: recovered revenue, booked jobs, reviews and enquiries.
Hi, I'm Chris. Nice to meet you.
Effort everywhere, but the pieces weren't talking.
Looking back at my client and in-house work, I kept seeing the same pattern. Businesses put real effort into leads, sales and growth, but the left hand wasn't talking to the right. Teams repeated work across channels, and each tool held a different part of the picture.
Follow-up was the other gap. Everyone was busy chasing the next enquiry, so staying in touch with existing customers relied on time, memory and someone making it a priority.
Content had the same problem. Businesses paid for production while their own expertise stayed inside conversations. Owners, employees and experts need a practical way to contribute. Their knowledge and voice come first; systems and AI support the work around it.
Then AI arrived, and most of what got sold was more of the same: tools installed once, promising to save time nobody could measure.
So I built my services the other way round. Each one is monthly work that brings revenue in, and each one comes with a number you can check.
Why the name Burger Gelato?
Know a great burger spot? Tell me!
The story goes way back, to when we all started out with dreams of being entrepreneurs. One thing I learned early: never put your own name in the business, because it makes the business hard to sell. Nobody goes in planning to sell their business. But when that day comes, the owners without their name on it are much happier.
So, like everybody else, I did the classic thing and tried to come up with a cool name. This was all before AI. In the end it came down to the two foods I enjoy eating most: burgers and gelato. I figured, you know what? Burger Gelato. And that's how Burger Gelato Media was born.
I'm still on a quest to find the best burger in the world. Know a great burger place? Tell me its name, where it is, and why you think it's great: chris [at] burgergelato.com
How I work
Your expertise stays at the centre.
AI helps with the drafting and the research. Your knowledge, your voice and your customer relationships are what people buy.
What you have comes first.
I look for features you already pay for before suggesting another tool or subscription.
I do the work, every month.
Campaigns, review requests, pitches and content are run for you. Your team answers the replies and shows up for the interviews.
Every result gets counted.
A baseline in month one, then one scoreboard a month. No promised figures, and a clear price before any work starts.
The right mix of skills for the problem.
Depending on where revenue is slipping, I can help with:
Free discovery call
Find out what's slipping, and what it's worth.
Tell me where you think revenue is slipping. I'll call you, usually within minutes and always within one business day. Then we'll set up your discovery call.
Share a few details. I'll call you, usually within minutes and always within one business day. Nothing is booked or charged until we've talked.
Let's talk about your business.