Burger Gelato Media

ServicesAI Search Visibility

Be the name they already know when they ask AI.

Get found and be recognized in AI search.

Your customers are asking ChatGPT, Google AI Mode, Gemini, Claude and Perplexity who to call. The answers name a few businesses. If yours isn't one of them, you don't get the call.

Every month, we work on making your business a familiar, trusted name, so when customers ask AI, your name comes up and they already recognize it. You see it in numbers you already have: enquiries that say AI sent them, searches for your name, and visits from AI tools.

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Already know where you want to show up? Discuss this service.

Chris MBS Latham pulling his jacket open like a superhero to show the Happiness Co. shirt underneath, grinning

Let's get your name in the answer.

Win at the start of the race, not the end.

When people have a problem but don't know the answer yet, they lean toward the brands they've already heard of. That's true when they ask a friend, and it's true when they ask AI.

So instead of only trying to win at the moment someone searches, we start earlier. We find where your audience spends time and make sure your business shows up there. By the time they ask AI, your name is already familiar.

AI tools build their answers from what the whole internet says about you, not only your website. News stories, reviews, directories, sponsorships and other sites mentioning you all count. And the answers keep changing, so the work has to keep going.

What you publish has to sound like you. Most businesses now use AI to write, so their content sounds the same. I interview you to pull out what only you know, then help turn it into content that stands out, to people and to AI.

What's included

  • Setup in month one: tracking in place, a "How did you hear about us?" question on your forms and calls, and a baseline agreed.
  • A starting check of where you show up today across ChatGPT, Google AI Mode, Gemini, Claude and Perplexity.
  • A plan for where your audience spends time, and how your business shows up there.
  • Interviews that pull out what only you know, turned into content that sounds like you.
  • Help getting your story out: news releases, reporters looking for experts, and local moments worth sharing.
  • Website fixes so search engines and AI tools can understand your business.
  • A monthly report and review call, with each number next to its baseline.

Done with you: I set things up, guide you and track progress. You bring the stories, the expertise and the relationships.

How AI visibility is counted.

A mention in an AI answer is hard to bank. So the monthly report leads with numbers that are already in your business, each compared with the baseline we agree in month one.

  1. Enquiries from AI

    Callers and form fills who say ChatGPT, Google AI or another AI tool sent them. We add the question to your forms and call scripts.

  2. Searches for your name

    How many people search for your business by name, from Google Search Console.

  3. Visits from AI tools

    Website visits that arrive from ChatGPT, Perplexity, Gemini and others, from your own analytics.

  4. Where you show up

    A monthly check of the questions your customers ask AI, and whether your name is in the answer.

These numbers are tracked separately from your ads, so the report shows what this work brought in and nothing else.

Tracking is set up in month one, and every number lands on one monthly scoreboard.

Sample story, not a real client

Getting a surgical practice ready for a second location

The goal
A surgeon in Portland, Oregon wanted to open a second location and needed a bank loan to do it. When patients asked AI tools about surgeons in the area, the practice rarely came up.
What we did together
We interviewed the surgeon to turn years of patient questions into content in their own words, fixed the website so AI tools could understand the practice and its procedures, and helped the practice share its story with local news and reporters looking for medical experts.
The result
Over eight months, enquiries naming AI as the source went from 2 a month to 17, and searches for the practice by name rose 38%. The growth was on paper in time for the bank loan application.

Sample figures to show how the monthly report reads. Your numbers depend on your list, your market and how fast your team answers.

Sample testimonial

New patients now tell the front desk that ChatGPT sent them. We count them every month, and the bank saw the same numbers.

Surgical practicePortland, OR

A few practical details

Chris MBS Latham pointing at the camera with a big smile, wearing a black bomber jacket

Still unsure? Ask me on the call.

Can you guarantee we'll show up in ChatGPT?

No. Nobody controls what AI tools say, and anyone who promises that isn't being straight with you. I'll tell you upfront what's realistic for your business, track the numbers every month, and show you what's changing.

How do we know the growth came from this work?

We agree a baseline in month one, ask every new enquiry how they found you, and track AI visits separately from your ads. The report only claims what those numbers show.

What do I need to do?

This one is done with you. I set things up, guide you and track progress. You bring the stories and expertise and take part in short interviews. If you want the pitching and booking done for you, add Press & Podcast Placements.

How long does it take?

Becoming a familiar, trusted name takes months, so there is a 4-month minimum. Some website fixes happen in the first month. We agree what to measure before we start.

Is this just SEO?

SEO is part of it, along with brand building and content. A lot of the work happens away from your website, in the places your customers spend time and on the sites that mention you.

How much does it cost?

It's a monthly retainer with a 4-month minimum, priced to the work your business needs. We'll talk about it on your free discovery call, and you'll get a clear price before anything starts.

What happens if we stop?

You keep the content, the website fixes and every report. The monthly work stops, and AI answers keep changing without you.

Free discovery call: AI Search Visibility

Find out where your business stands in AI search.

Book a free discovery call to talk about where your business shows up today, and what it would take to come up more often.

Share a few details. I'll call you, usually within minutes and always within one business day. Nothing is booked or charged until we've talked.

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