Burger Gelato Media

ServicesAI Content Production

One interview in. A month of content out.

You answer good questions every week. Publish the answers.

You answer useful customer questions every week. Turning those answers into an email or an article is another job waiting for your attention, so the newsletter goes quiet and the last blog post is from two years ago.

Every month, I interview you for 30 minutes and turn it into a set of approved pieces, sent where they earn: your customer list and your sales follow-up. You see what went out and the replies and enquiries it brought.

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Already know what you want to publish? Discuss this service.

Chris MBS Latham standing with a laptop under his arm, smiling

Your know-how, in your voice.

Content stops working the month it stops.

A newsletter that went quiet. A blog that stopped two years ago. Customers notice, and so do AI tools. Content only works while it keeps coming.

Most businesses now write with AI alone, so their content sounds the same. Yours starts with what only you know. I interview you, AI helps turn your answers into drafts, I edit them, and you approve them.

Where each month's content goes

  • Your customer list. A monthly email that gives past customers a reason to reply or book.
  • Your sales follow-up. Short answers your team sends with quotes, to the questions that stall a decision.
  • Your website and profiles. Articles and posts that search engines and AI tools can read and quote.

What's included

  • Setup in month one: a guide to your voice, a question list from real customer conversations, and tracking in place.
  • One recorded 30-minute interview a month, with you or an expert on your team.
  • A set number of pieces from each interview, for example one customer email, two articles, four posts and two sales follow-up answers.
  • Drafts prepared with AI, edited by me and approved by you.
  • Publishing and sending handled for you.
  • A monthly report and a short call to pick next month's topic.

Nothing goes out without your approval, and all of it sounds like you.

How content is counted.

Pieces published are the easy part to count. The report also shows what they brought back, using your email platform, your CRM and your analytics.

  1. Pieces published

    The agreed set for the month, approved and sent or posted.

  2. Replies and enquiries

    Replies, calls and bookings that came from that month's customer email.

  3. Used in sales

    Quotes sent with a follow-up answer attached, and how many of those got a reply.

  4. Found by search and AI

    Visits to each article from Google and from AI tools.

Tracking is set up in month one, and every number lands on one monthly scoreboard.

Sample story, not a real client

Waking up a quiet customer list

The situation
A landscaping company in Boise, Idaho had 3,100 past customers on its list and had not emailed them in over a year. The owner had the knowledge and no time to write.
What ran each month
One 30-minute interview, each on a question customers ask before a big job. Each interview became a customer email, two articles, four posts and two short answers for the sales team to send with quotes.
The result
In the first three months, the customer emails brought 64 replies and 22 booked jobs, and the sales team sent a follow-up answer with 48 quotes.

Sample figures to show how the monthly report reads. Your numbers depend on your list, your market and how fast your team answers.

Sample testimonial

I talk for half an hour and a month of content shows up for approval. Old customers started replying to the emails.

Landscaping companyBoise, ID

A few practical details

Headshot of Chris MBS Latham, smiling

Still unsure? Ask me on the call.

Will it sound like AI wrote it?

No. Every piece starts with your own words from the interview. AI helps with the first draft, I edit it, and you approve it. If it doesn't sound like you, it doesn't go out.

How much of my time does it take?

30 minutes for the interview, plus time to read and approve the drafts. Most months that is under two hours.

Do you post on social media for us?

Yes, the agreed posts are scheduled for you. This isn't full social media management, so it doesn't cover daily posting or replying to comments.

Can someone else on the team be interviewed?

Yes. A manager, a technician or a senior advisor often gives the best answers. We can rotate who is interviewed.

We already have an agency posting for us. Does this replace them?

Not necessarily. This supplies content built on what you know, aimed at your customer list and your sales follow-up. Your agency can use the same material for ads and social.

How much does it cost?

It's a monthly retainer with a 3-month minimum, priced to the work your business needs. We'll talk about it on your free discovery call, and you'll get a clear price before anything starts.

What happens if we stop?

You keep everything published, the voice guide and the question list. New content stops.

Free discovery call: AI Content Production

Turn what you know into content that brings replies.

Book a free discovery call. Bring the three questions customers ask you most. We'll look at what a month of content from those would be.

Share a few details. I'll call you, usually within minutes and always within one business day. Nothing is booked or charged until we've talked.

Chris MBS Latham standing with a laptop under his arm, smiling

Talk soon!

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