Burger Gelato Media

ServicesPress & Podcast Placements

Get quoted, interviewed and booked, every month.

You do the interview. I do everything before it.

You know that being in the news and on podcasts builds trust. But finding the right reporters, writing the pitch and following up is a job nobody on your team has time for. So it doesn't happen.

Every month, I find the opportunities, write the pitches, follow up and book the interviews. AI handles the research and the prep. You show up and talk, and you see one number: placements that went live.

Book a free discovery call

Already know where you want to be heard? Discuss this service.

Chris MBS Latham in a light zip-up sweater, smiling at the camera

I'll do the pitching.

Coverage is earned one pitch at a time.

Reporters and podcast hosts need people who know their trade and answer on time. The same names get quoted again and again because someone keeps pitching them.

One story fades in weeks. Staying in front of reporters, hosts and local editors takes fresh pitches every month, so that is what you get.

It also feeds AI search. AI tools build their answers from what other sites say about you, and a news story or podcast page naming your business is exactly that.

Three kinds of placement

  • Expert quotes. Answers to reporters looking for a source in your field.
  • Podcast and show interviews. On the shows your customers already listen to.
  • Local and trade stories. News worth covering, like a sponsorship, a milestone or a new service.

What's included

  • Setup in month one: your story, your topics and a target list of outlets and shows, plus tracking for enquiries that mention coverage.
  • Expert profiles set up where reporters look for sources.
  • A monthly pitch plan with an agreed number of pitches.
  • Pitches drafted with AI, edited by me, and sent once you approve the angle.
  • Follow-up and booking, so your calendar just gets the invite.
  • A one-page prep sheet before every interview.
  • A monthly report listing pitches sent, replies and placements, with links.

You keep the relationships. Reporters and hosts hear from your business, and they talk to you.

How placements are counted.

A pitch is effort. A placement is a result. The report shows both, and only the second counts as a win. A placement counts when:

  1. It went live

    A published article, quote, episode or segment, with a link or recording.

  2. It names you

    Your business or your spokesperson is named.

  3. It came from a pitch

    The pitch is on that month's list, so the credit is clear.

  4. What it brought

    Enquiries that mention the coverage, visits from the link and searches for your name, on your scoreboard.

Tracking is set up in month one, and every number lands on one monthly scoreboard.

Sample story, not a real client

From no press to a regular source

The situation
A roofing company in Tampa, Florida had 20 years of experience and no press. When storms hit, reporters quoted the same two competitors.
What ran each month
We built a short list of local reporters, home shows and trade podcasts, set the owner up as a source on storm damage and insurance claims, and sent 12 pitches a month.
The result
In the first four months, 9 placements went live: 5 expert quotes in local news, 3 podcast interviews and 1 TV segment. The scoreboard showed 14 enquiries that mentioned seeing or hearing the owner.

Sample figures to show how the monthly report reads. Your numbers depend on your list, your market and how fast your team answers.

Sample testimonial

I get a calendar invite and a prep sheet. Customers now tell us they saw us in the news.

Roofing companyTampa, FL

A few practical details

Chris MBS Latham jumping in the air with his arms out and a big smile

Still unsure? Ask me on the call.

Can you guarantee coverage?

No. Editors and hosts decide what runs. What I commit to is the agreed number of pitches every month, honest reporting on what landed, and changing the angle when something isn't working.

Who does the interviews?

You or someone on your team, because people trust people. I handle everything before and after: finding the opportunity, pitching, booking and preparing you.

How much of my time does it take?

About an hour a month to agree the angles, plus the interviews themselves. Most quotes for reporters take a few minutes by email.

Do you pay for placements?

No. These are earned placements. If a paid sponsorship looks worth it, I'll flag it as a separate decision.

How soon will we see placements?

Quotes for reporters can land in the first month or two. Podcasts often book several weeks ahead, which is why there is a 4-month minimum.

How does this connect to AI search?

AI tools lean on what trusted sites say about you. Each placement is another trusted site naming your business, so this work supports AI Search Visibility.

How much does it cost?

It's a monthly retainer with a 4-month minimum, priced to the work your business needs. We'll talk about it on your free discovery call, and you'll get a clear price before anything starts.

What happens if we stop?

The placements stay live, and you keep your target list, the pitches and the reports. The pitching stops.

Free discovery call: Press & Podcast Placements

Find out where your name should be showing up.

Book a free discovery call. We'll talk about what you know that reporters and hosts would want, and where your customers are listening.

Share a few details. I'll call you, usually within minutes and always within one business day. Nothing is booked or charged until we've talked.

Chris MBS Latham standing with a laptop under his arm, smiling

Talk soon!

Tell me what you need
How would you like to start?

Used to call you and confirm your video call.

I need your permission to contact you:

Sending this doesn't take payment. I'll only use these details to reply about your request. Read the privacy policy.

FreeDiscovery call

Book a discovery call